Saturday, September 08, 2007

Is this the right audience to be advertising to?

I think I like NASCAR now!
O_O !


The EVA 00 Charger simply wins, though!

Click the images for bigger pics!

That's when you may notice these cars actually aren't real.
>:D

Honestly, no one could really like NASCAR anyway...

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18 Comments:

At Sep 9, 2007, 8:00:00 AM, Blogger Zaku-sama said...

Now if they did the Charger in Freedom's colors it would have looked better, the Eva 00 just doesn't fit, a modern charger yes, but not a classic. : /

 
At Sep 9, 2007, 8:28:00 AM, Blogger Kip said...

Yeah, I feel you in that respect. It seems it would me more suitable on a a car closer to the intended production date of the origianl EVA hence, the new Charger... that is, if NERV... wanted to advertise its EVAs...
If you want to make one, I'd like to see it.

Freedom was a great 'racing' OVA. And it would be neat to see Ramen as a sponsor for a racer! XD

 
At Sep 9, 2007, 8:29:00 AM, Blogger Kip said...

The site I link to, BTW, has some Formula 1 EVA cars that look fantastic, but it was a little more obvious they were fake so I didn't post them.

 
At Sep 9, 2007, 11:14:00 AM, Blogger Kami... said...

Of course it's too the right audience!
If I was from a Japanese Production company, and wanted to sell to Americans... NASCAR would be the way I'd go about it as well...

 
At Sep 9, 2007, 11:18:00 AM, Blogger Pocky said...

The bleach one is cool, but the 00 charger just doesn't work =( Maybe a formula one car painted over would look cool. It's gotta have the shoulder fins like on unit 00!

 
At Sep 9, 2007, 4:13:00 PM, Blogger Kip said...

@ Kami- It's interesting to see what you think of our preferences. Based on these assumptions if I wanted to advertise anime in Europe I'd outfit football players with Japanese schoolgirl uniforms.
If I wanted to sell anything in Japan I'd just have to run an ad in a baseball game.
Ah-ha! We have figured out the key to marketing!

@ Pocky- Well I guess the car and what was painted on the car was what got my attention, not the fact that it might have been a complete mismatch alltogether. XD

 
At Sep 9, 2007, 4:48:00 PM, Blogger Kami... said...

Have you ever watched NASCAR?
Look at the amount of people in the stands... and the demographics of the audience... interesting way to hit a particular group.

 
At Sep 9, 2007, 10:13:00 PM, Blogger Kip said...

Yep. Those Southerners sure do love their anime. That's usually all I ever hear them talking about.
Oh wait, that is NASCAR they only ever talk about. Personally I find it a waste of tires and gas for one big, overly-commercialized sport, where the 'cars' they claim to be racing aren't even the real ones racing. In reality, I think cartoons are the last thing on any NASCAR fan's mind. Even the ones that are portrayed to an adult audience. But mention "ol' number 3" and they won't keep their traps shut about Dale Earnheardt (the one and only late great legend who no one can beat, you know he died to let his son win, an' I heard on the radio that he had a birthmark shaped like a pear, this one time he signed my radiator...), it's enough to make your head explode.
Really, they're a fickle audience. US football (the long brown ball kind) has a tremendous audience but even then the group that watches anime more than likely doesn't like football and vice versa. That's not to say you couldn't sell an energy drink or home loan to either; those commercials usually get the same airtime on which ever network you watch.
It's all a matter of knowing your target group.

 
At Sep 9, 2007, 10:14:00 PM, Blogger Kip said...

Wow. That went a bit long.
It's not even like I have an urge to seriously debate you!
XD

 
At Sep 9, 2007, 11:40:00 PM, Blogger Kami... said...

So you agree or disagree?
I'm not sure what you were saying...
In Japan, sports do sell many things... Baseball and Soccer... besides the the leagues for cities and prefectures... there are many teams for companies... I believe Soft Bank won last year in Baseball. :P

Do you know how much companies spend to get a commercial slot during the Super Bowl?

Like I said if I was a Japanese Production Company, trying to get my foot into American sales, I'd makes subdivisions with Very Un-Japanese name like... I dunno... "National" or "Panasonic"... sponsor many popular sporting events and yes, even NASCAR... although if I wanted a more global market, I'd go for F1.

Those who ordinarily might buy only "American" Products, would probably buy a foreign product without even knowing it... That's what I'm trying to say...

 
At Sep 10, 2007, 6:33:00 AM, Blogger Kip said...

Well I think an ad like the one in discussion might be better suited at a... comic convention, if anything.
To make another generalization: otaku + sports = bad .
The type that watches these kinds of events differs wholly from the audience you want to hit.
Now, maybe, if you were trying to pitch the series "Hoop Days" or "Prince of Tennis" I could understand. And maybe once in a good while a series comes out that interests others beyond the mainstream anime audience, like "Afro Samurai" which premiered on a network that shows a lot of secret agent and samurai movies. It had appeal beyond regular anime watchers and, therefore might have suited the sports watching crowd (especially since the network it showed on is touted as a "all man's network).

 
At Sep 10, 2007, 6:35:00 AM, Blogger Kip said...

Actually, to clarify something, the race car pictured is not an ad for a production company or TV show specifically, but more or less for the Cartoon Network/Adult Swim channel, it appears.

 
At Sep 10, 2007, 10:41:00 AM, Blogger Kami... said...

I just meant advertising to hit a certain audience... in order to make a sell...
As for anime specifically... no ideas... seems far more popular in North America then it is in Japan, so I would say that no additional advertising is needed.
Advertising within anime is a different story altogether.

 
At Sep 10, 2007, 7:52:00 PM, Blogger Kip said...

I've heard that before, that anime isn't popular in Japan. I refuse to believe that when I look at the numbers of sales of DVDs (certain ones in particular) and the in the street cosplaying I see. As an example, even if stuff like dancing in the street as a giant robot among a group of cosplayers was an arranged situation that was decided to be captured on film, the only time you see it anywhere else in the world is when a group of people are at a con, and even then the numbers aren't great. In fact, one person described that anime that you may just see everyone dancing to, Suzumiya Haruhi no Yuutsu, as the biggest thing to hit Japan since sticky rice. Albeit, it was probably a joke, referencing the Beatles' infamous statement, but it still said a lot on that matter, nevertheless.

In the case of advertising, yeah, we don't need that, but anime isn't really so much "popular" around here as it is something I at least keep very quiet about, until I really get to know someone, or I find a place like this, where I feel free to discuss it. If I'm in a public place and my friend tells me about Goku's super-power smash, I'll pretend I don't know him! But then again it is these people, within small groups who I believe will keep this hobby going.

As for NASCAR and advertising, I will not deny it has a wide audience, even a great following of people who go to the races. The cars are 20% engine 80% ads on wheels. Great tool of advertisement. Though I don't know the entire Neilsen Ratings audience.



Hehe. This is fun.

 
At Sep 11, 2007, 1:23:00 AM, Blogger Kami... said...

See... You and I get along just fine :)
Interesting your feelings towards anime... It's quite similar in Japan... up to a certain age, it's all fine and dandy... but around highschool... if people heard you speak about it... you're pretty much an Outsider.

As for people dancing in the streets... that's most likely Tokyo... stuff like that always make me glad I'm not from there :P

Perhaps talk on anime is more socially acceptable in different areas... I remember when I went to highschool... I was the only Manga Artist around... and my drawings used to sell! I was even surprised in College, people would try and start conversations with me about anime... Let me tell you... I was scared!
Remember that post Chikyuu put up about learning Japanese, and some of the people who learn it... I met a LOT of those Otakus that tried to use bits of Japanese in random places! Who are these people and why are they asking me about Bleach, Shampoo for Samurai and who knows what else!

But then again... that's Toronto... where everyone is socially acceptable and you haven't seen EVERYTHING until you've seen a Large White Guy dressed as Sailor Moon.
:P

I think we should start up our own discussion on various topics... it IS quite EnJoY able! :D

 
At Sep 11, 2007, 7:42:00 AM, Blogger Kip said...

Yeah! We could go back to debating "Cherry Capitol" again!
Actually, I found out recently my area is turning into a wine region now. Oh well, so quick to give up a couple of centuries worth of a staple crop...

Eh. Sailor Moon? Yikes. Although I have seen pictures myself, the up close image must be just brutal.

 
At Sep 11, 2007, 1:44:00 PM, Blogger Zaku-sama said...

Actually I was thinking of trying to find a Zaku skin to put on the body of the car, it would look...well better than the Eva 00 color scheme which just demolishes the entire point of the car, plus it looks like a '69 426 Hemi...if anyone knows anything you don't disgrace it.

 
At Sep 11, 2007, 5:00:00 PM, Blogger Kip said...

What? I thought that anime fusing with a Charger would be awesome!
Am I the only one?
Granted, it might have been the wrong generation of car... but they're still two ultimates!

 

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