Japanese TV: Egg drop!
Remember when you were in elementary school, and you had to build a contraption to keep an egg safe when throwing it off the building? Well here is the high tech Japanese version!
That mat is made of a special gel called Beta gel. Via JapanProbe.com:
"Beta Gel is a soft silicone gel developed by Tokyo-based Geltec Corporation. It is an improvement of Alpha Gel, a shock absorbing Geltec gel that is currently being put to use in products such as shoe soles and the protective lining of portable radio equipment. "